AICE Media Studies: Research Blog for my Vance Joy Music Video

 Research Blog:

     This music video is fairly different from most of today's music videos and even then. This video is 7 years old, which means it was posted in 2013. Things were different in 2013 and therefore the way things have been done in the music industry were different. This entire video is the singer and writer of the song, Vance Joy next to a beautiful spot by the beach. He had a guitar and sang in the video without overlaying the edited and already released song. Sort of like an acoustic version you see. Although I'd love nothing more than to sing with my horrible pitch and vocal control. It'd be best if me and my partner stuck to overlaying the music rather than to sing it ourselves. As for the setting, a beach setting would be a nice fit which ties into the riptide theme and water. But I'll save that for the planning vlog. Along with the setting of the music, we need to figure out what kind of music it is and what emotions and vibrations it gives in order to make a music video that is relevant to the song. Vance Joy's Riptide is a mix of songs like "I'm Yours" by Jason Mraz, which is in the pop sort of area. The best way to describe the song type is probably folk, based on the stringy guitar and mellow vocals that are given in the song. With that also, I sense some pop rock influence, perhaps from songs like "Hey, Soul Sister" by Train. Both songs I mentioned were very popular at the time and fit the same aesthetic of casual singing and detailed lyrics of a love interest. This is important to notice when you're creating a music video, with a setting and music that fits together you also have to take in consideration, things like wardrobe. With a beach setting and a song about riptides and love, you're going to want an actor to dress the part. Vance Joy's clothes in the video are pretty casual and is built for summer. The last thing that needs to be considered is camera angles. In the video there aren't a ton of angles, it's mostly just Vance's face and an occasional look at his guitar. Obviously we don't need to copy the angles. But seeing how the whole video is faced towards the sun, and half the time the camera is not focused, it kind of set the bar low, and is something I believe me and my partner can beat.




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