AICE Media Studies: Filming for my Nike Air Jordan Commercial.


 Filming Blog: My driveway


    On Sunday, 1st of November, I filmed my commercial. Since my original plan failed, I had to use my back up plan. This had me have my Dad as my other actor. My friends couldn't meet up and so this was the plan instead. For costumes, I wore Nike all across and my Dad only wore a Nike shirt. Since in the filming I am the better player, it is implied that it was because I wear Nike clothing and shoes. I had my mom film most of the scenes. Props used was my basketball and hoop. The first scene had a close up shot on my shoes to show what the commercial is about. It then progresses towards a play where I lose my defender and make a jump shot. The next scene takes a close up shot of the ball going in. We had to re-film each scene as my parents are not experienced with camera work. The next scene was filmed towards the hoop as I walk toward the camera and my Dad says his line. The area of filming was relatively clean and no accidents occurred. The scene afterwards has me saying how the shoes help me play well in basketball and the camera men zoom in on the shoes. The final scene has another play with a jump shot. I directed all the scenes. I also described what expressions to make when filming. I also explained what camera shots to take. This was a little tricky as my parents do not know that much about filming. I will look over my film and see if anything needs to be re-filmed.






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